It is with great interest I read this module, specifically micro
blogging within organisations. Many
organisations have recognised the value of providing social networking
opportunities for their staff to actively 'connect' with each other. Being
connected through social media in the workplace is becoming increasingly
popular. As Grenfell (2011) states, the main purpose of micro blogging is to
offer a tool for members of an organisation to 'engage, listen and learn'
(2011). Last year my University management
send a directive out that there were too many emails being distributed to the
student body and staff. As a result one
staff daily digest is distributed along with implementation of Yammer as a
communication tool. Facebook inspired, Yammer
provides a social media platform to facilitate projects, communicate updates
and encouraging staff to collaborate, listen and learn. Unofficially, the Associate Director of our
organisation smiles upon usage of Yammer, the goal of our Librarians group is
the same as many other social media goals, to create conversations and facilitate
collaboration with the staff. A few of
my work associates I spoke to just groaned when I tried to pick their brain
about Yammer, to them it is just ‘another
tool to use’ and frankly they don’t have time or really the inclination to
post or read other people’s posts. In my organisations case, the postings are
limited to a passionate few. This highlights the fact, that just because social network is encouraged doesn’t
guarantee participation. Less than 5 per cent of users actually participate,
with many being passive participants (Grenfell,2011). So although I am not
quite a Librarian, I joined the Librarians group with my personal goal of
looking involved, yet I have not posted, I am too nervous that my posting will
not be of quality. Could it be that I am
a passive participant or a lurker of social media?
Grenfell, Catherine, (2011), Deploying
microblogging in organisations, retrieved from http://www.steptwo.com.au/papers/kmc_microblogging/index.html
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