The
4 C’s of Social Media have been described as the following collaboration, conversation, community
and content creation (Hay & Wallis, 2013). Arizona State library ‘Library channel’ has
attempted to incorporate these principles in their creation of Library minute
video’s. These clips present short, easy access to communicate services and
resources that the University Library provides.
The message provided in this clips is clear, that the library is
advocating participation and communication by the students.
Other
social Web 2.0 tools adopted by ASU Library to enhance services are:
- Flickr & Instagram: ASU's photostream
- The ASU Libraries Facebook page which shares information regarding events, exhibits, archived photos and ASU news updates
- Vimeo
- Itunes-U which allows users to create customised playslits of specfic ASU content.
Conversations
In
an attempt to foster engagement with students and opening the conversation channel’s,
The Library Channel page has a ‘Get Help’, tab which provides various options, such
as ask a librarian and a suggestion box. Although this does invite
conversation, as a way to build on this Farkas (2008) suggests that using the suggestions
box and publishing in a blog as a way to facilitate conversations. To illustrate, this can be achieved by
posting those questions into a blog with a response attached in the form of a
library suggestions blog. Casey &
Savastinuk (2006) contend that this can help ‘”develop trust through social
media conversations by answering people’s conversations”. The
facility is there to tweet the ‘ask librarian’ service. In this way, it could be seen that there is some
form of conversation promoted. Unfortunately,
ASU have chosen not to allow comments on their Facebook page which is another way
to facilitate conversations with students.
Collaboration
Collaboration
is about building participation with the user. Casey & Savastinuk (2006) suggest
collaboration requires the librarian to facilitate customer input regarding
services and then implement changes. There
is little evidence in this site of collaboration between the University and
students except the invitation of feedback.
Community
& Content Creation
It
would appear that the content creation is limited to the staff of ASU through
the video posts. These Library minutes are informative and
engaging a great way of creating a sense of community among students and staff
through social media. This is important point because research indicates that
people engage more with video posts (King, 2013). Appearing at the top of the list accessed video’s
is the 'Fun Things to do in the Library' which is clearly about creating a
community and inviting students to participate in what's on offer around the
University. As a way of facilitating
content creation, Farkas (2007) makes an excellent suggestion of encouraging
students to creating a student wiki or blog to maximise knowledge sharing of student
research.
References
Casey,
M. & Savastinuk, L. (2006). Library 2.0: Service for the next-generation
library, Library Journal. Retrieved from, http://www.libraryjournal.com/article/CA6365200.html
Farkas, M.(2007). Building
academic library 2.0.[video file]. Retrieved from, http://www.youtube.com/watch?v=q_uOKFhoznI
Hay,
L. & Wallis,J.(2013). Social networking for
Information Professionals [INF206, Module 3]. Retrieved August 01, 2013, from
Charles Sturt University Website: http://interact.csu.edu.au/portal/site/INF206_201360_W_D/page/e55201b2-9a17-4c37-00e6-90bc87200117
King,D.(2013).
Five tips to reshape your social media plan. Retrieved 01 August 2013, from, http://www.davidleeking.com/2013/01/08/five-tips-to-reshape-your-social-media-plan-in-2013/#.UjZxz381cTA
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